Luvvie Ajayi Jones

Author | Speaker | CEO

4X NYT bestselling author, speaker and entrepreneur writing about all things culture, business and leadership.

Featured Post

On Mediocrity, Moving Forward and Making Dreams Real

Hey Reader,​I love this time of year. Besides the fact that I really do love the cheer of the holidays, it’s also when I do my best assessments and introspection. It’s my reboot season, to think about all that has happened and all that I want to happen, and what I gotta put in place. I’m thinking about how I showed up in this year, what grinded my gears most and what I wanna shift for the coming year. ​Also, my birthday is a month away (CAPRICORN SEASON SOON COME!!! ♑️🐐). As I’m starting to...
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6 days ago • 6 min read

On Unwelcome Advice, Unwavering Boundaries and Unbelievable Deals

Hey Reader,​I’m sending the LuvvLetter a day early this year since your inbox is going to be bursting at the seams with sales and savings for the rest of the week (1 is coming from me soooo 😁). I’m thankful for you and for our little corner of the internet where we can realize we’re not the completely weird ones 😌. Your notes to me after each LuvvLetter really make writing these worthy. And for my readers in the U.S., this week is the beginning of many weeks where you’re going to need some...
15 days ago • 4 min read

On Having No Self-Awareness, Healing Our 💩, and Heart Restoring Reads

Hey Reader, The fact that we’re only 6 weeks away from 2024 is wild and WOW. It was a shock to me realizing next week is Thanksgiving. 🤯 This time of the year is always hectic, and attempting to juggle it all makes everything feel more chaotic. 😩 As I’m looking to the end of the year, I want to take the time to step into a place of rest and healing. So I don’t punch the type of people that do this… RANT People lack self-awareness. To see ourselves fully is a major task and I’m coming to...
20 days ago • 3 min read

On Saving Sun, Sending Smoke and Saucy Shirts

Hey Reader, I gotta say. The love that y’all showed me last week when my first LuvvLetter in 5 months dropped in your inboxes made me get all emo. I got so many “It’s so good to see you back” emails and that meant so much. 🥹🥹🥹 I try to read as many of your responses, by the way. So those questions that I ask y’all to answer. I legit might see your replies so keep ‘em coming. Let’s jump into what’s on my mind this week. RANT Darkness at 4:45pm is a scam. There are many things I don’t and...
28 days ago • 3 min read

On Crazy Times, Callings and Categories

Hey Reader, So what had happened was… 😅 I took the summer off the LuvvLetter to give myself time to slow down after Little Troublemaker came out. I was thinking it’d be super laid back and chill but then I felt like I had an assignment I had left behind. So I launched a whole new endeavor, traveled more than I thought I would and basically re-started my business (more on that to come in the next few weeks). Your girl was workingggg 🫣. But summer was still great. I went to a ton of dope...
about 1 month ago • 5 min read

That book you wanna write...let's talk about it.

Hey Reader! I know what it's like to have a book sitting on your spirit, and feeling lost in all of it. I know EXACTLY how frustrating it is 😩. You might not know where to start, or you’re stuck, or you don’t know how this can even happen for you. That’s a tough place to be, and I totally understand how you feel. That was me 9 years ago before I wrote my first book. Here’s the truth - you have a valuable story to tell, and you have experience that will help someone else on their journey....
6 months ago • 1 min read

On Star Struck, Strenuous Season and Slowing Down

Hey LuvvCousin,​May has come through and I ran my way through it. This month has been a blur. I dropped my first kids’ book, did a tour, appeared on TV a couple of times, hit the NYT bestselling list… VICTORY NOTES 🙌🏾. Grateful and spent!​It’s ending on a high note cuz this week, I ended up on a small group Zoom call with Muva Oprah Winfrey to get a sneak peek at the new trailer for the musical adaptation of The Color Purple. Not only did I make her laugh on the call, she complimented my fit...
7 months ago • 5 min read

On Four-Peats, Formulas and Being in My Feels

Hey LuvvCousin,​Last week was so amazing and so lit that I couldn’t write a thing as I reveled in the joy of going 4 for 4!​On Wednesday at 5:03pm, I got the phone call that Little Troublemaker Makes a Mess was a New York Times bestselling book! And I lostttt it! I was at the EXCELERATEHER Summit when it happened and was surrounded by my sisters. It was truly truly glorious and affirming and heart swelling. And it really was a win that I needed.​ I honestly don't have adequate words. My first...
7 months ago • 5 min read
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